Traditions around the world
Japan: Eating soba noodles
Japan: Eating soba noodles People in Japan kick off the new year by eating a warm bowl of soba noodles. The tradition dates back to
December 9, 2022
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“Back in Bombay we’d make an effigy of an ‘old man’ that symbolized the old year and burn it at midnight,” says Stephanie Fernandes, an associate creative director at BBDO San Francisco. The burning symbolizes the passing of grievances from the old year and makes space for a new year to be born. “Everyone would gather around singing ‘Auld Lang Syne’ and then it would turn into a little party. Bombay is very cosmopolitan and was home to people of various faiths, therefore we’d have a ton of different festivals, but this was one that united across ages and faiths.”
Japan: Eating soba noodles People in Japan kick off the new year by eating a warm bowl of soba noodles. The tradition dates back to